Digital Business Transformation: How Established Companies Sustain Competitive Advantage From Now to Next

Digital Business Transformation: How Established Companies Sustain Competitive Advantage by Nigel Vaz is an essential guide for organizations looking to navigate the complexities of the digital age. As the CEO of Publicis Sapient, a global leader in digital business transformation, Vaz shares his insights into the strategies that can help companies successfully transform their business models, technologies, and organizational culture to remain competitive.

The book offers a clear framework for digital business transformation and provides actionable advice for leaders in modern organizations. Vaz emphasizes that transformation is not a one-size-fits-all approach, and businesses must decide whether to defend, differentiate, or disrupt their current model in response to digital challenges.

Key topics covered in the book include:

• Deciding on Your Digital Strategy: How to assess whether your organization should defend its current position, differentiate itself, or disrupt the market to stay ahead of competitors.
• Decision-Making at Every Level: Strategies for deconstructing decision-making processes across various levels of the organization to ensure alignment with digital goals.
• Integrating Key Functions: How to combine strategy, product, experience, engineering, and data to drive digital results and foster innovation.

The book also offers real-world examples of how global organizations have confronted and overcome digital challenges, demonstrating the importance of combining business strategy with digital capabilities to sustain competitive advantage.

Digital Business Transformation is ideal for leaders, executives, and anyone involved in transformation-related decisions within their organization. It is a must-read for those looking to understand how to successfully implement and manage digital transformation and ensure their company thrives in an ever-changing digital landscape.