Big Tech in Finance: How To Prevail In the Age of Blockchain, Digital Currencies and Web3

Big Tech in Finance offers a cutting-edge analysis of the powerful and evolving role of Big Tech in the financial landscape, especially with its breakthrough into blockchain technology and the crypto economy. The book dives deep into the strategies and motivations behind Big Tech’s push into banking and financial services, uncovering how companies are leveraging blockchain, technological interfaces, infrastructure, and investments in blockchain startups (blockchain unicorns) to dominate the space.

The book explores how these moves are reshaping the financial industry and how traditional finance players, including banks and governments, are responding. In particular, it delves into the use of centralized blockchains, which are being promoted as a counter to the decentralized nature of cryptocurrencies. The exploration touches on key developments, such as smart contracts, digital central bank currencies, decentralized autonomous organizations (DAOs), and the metaverse, all of which are playing pivotal roles in the ongoing battle between Big Tech, Big Banking, fintech startups, and regulators.

The geopolitical implications of this shift are also examined, shedding light on the global power dynamics at play as governments and financial institutions work to assert their influence and control over the rapidly growing crypto economy.

With insider insights from in-depth interviews with key players—including founders, investors, regulators, and blockchain experts—this book provides a comprehensive look at the state of fintech, the strategies behind the players involved, and the future of the digital economy.

Big Tech in Finance is a must-read for anyone involved in finance, fintech, and blockchain, from industry professionals to investors and regulators, offering invaluable perspectives on how to defend competitive advantages in an increasingly complex and digital financial world.